In our summer brief groups we had to answer the question 'what is design for print' and try sum it up in one sentence. We began by making a list of everything that needed to be considered when designing for print.
- Something physical
- Mass production
- Physical processes
- Scale
- Relevance of context - situation
- CMYK
- Production processes - process informs he design
- Communication
- Stock/material - Considerations of what you're printing onto
- Technicalities - registration marks etc
From this we started to bring them together to write a summative statement.
External information/transferred onto a specific surface with the consideration of scale, purpose, process & situation.After a discussion as a group and a class it was a unanimous decision that designing for print could not be summed up into one single sentence.
- Designing for print - the information is finite - can not be changed/retracted once printed.
- Designing for web - information is dynamic - can be changed & updated.
Categories
- Format
- Colour
- Production
- Process
- Finishing
- Stock
Identifying Processes of printing
- Screen printing
- Spot varnishing
- Foiling
- Embossing
- Etching
- Laser printing/digital printing
- 3D print
- 4D printing
- Collograph
- Risograph
- Metal type press/Letter press
- Block printing
- Lino cutting
- Lithograph
- Vinyl cutting
- Mono printing
- Laser cutting
What processes do I want to work on this year?
- Digital printing, screen printing, laser cutting
For each of the categories find 2 examples
Dave Sedgewick for BBC Philharmonic - leaflet
KOMBOH for Feist/Sled Island - Screen printing. Metallic silver on black
Link
Bravo Company for Junpiter Futbol - Printed & Embossed
Colour
Dave Sedgewick for BBC Philharmonic - Full colour printing
Neo Neo for Vietnamese New Year In Geneva - One colour printing
Fanakalo for Porseleinberg - Mass Production
Link
Frederico Landini for Hoxton Window Project - One off design
Pentagram for Shake Shack - recyclable paper
Link
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