Showing posts with label Task. Show all posts
Showing posts with label Task. Show all posts

Thursday, 14 November 2013

OUGD503 - Studio Brief 1: Session 2

 The first thing we did was talk through our briefs in groups of four, talking about what we have to do, the audience and the mandatory requirements to complete the brief.
After this we were then given questions to complete for our brief:

What are the 5 most important words?
  1. Campaign
  2. Brand guidelines
  3. Reinvigorate
  4. Students
  5. Attention-grabbing
What are the 5 most important considerations?
  1. Audience
  2. Brand Identity & ethos
  3. Claiming back Tuesdays
  4. Campaign which will be noticed & grabs attention
  5. Tone of voice
What are 5 related products?
  1. Pizza
  2. Takeaway
  3. Garlic bread
  4. Movies
  5. Chicken
What are 5 related places?
  1. Home
  2. America
  3. Italy
  4. Cinema
  5. Family table
After doing this, we swapped our briefs with someone else to answer those questions for their brief. I swapped mine with Charlie. The brief was the D&AD National Trust.

What are the 5 most important words?
  1. Nature
  2. Modern
  3. Campaign
  4. Young People
  5. Reconnect
What are the 5 most important considerations?
  1. Relevance
  2. Audience
  3. Reconnect
  4. Keeping true to the brand
  5. Media & delivery
What are 5 related products?
  1. Maps/guides
  2. Old objects
  3. Picnic food
  4. Flowers
  5. Leaflets
What are 5 related places?
  1. Parks
  2. Gardens
  3. Stately homes
  4. Care homes
  5. Forests/areas with trees
Charlie's answers for my brief:
What are the 5 most important words?
  1. Ownership
  2. Reinvigorate
  3. Attention-grabbing
  4. Locally
  5. Differentiate
What are the 5 most important considerations?
  1. Market
  2. Interchangeable campaign
  3. Differentiation
  4. Audience
  5. Brand Identity
What are 5 related products?
  1. Pizza
  2. Dominoes
  3. Take away chains
  4. Orange Wednesdays
  5. Home deliveries
What are 5 related places?
  1. Pizza Hut
  2. Papa Johns
  3. Homes
  4. Italy
  5. Dining room table
We discussed these with each other and found we both had quite similar answers with a couple of differences.

Who is the audience?
  • Students - 18-34 yr olds
Who should the audience be?
  • Young students
  • Families
Who could the audience be?
  • Families
  • Students
  • Groups of friends
  • Teenagers
  • People looking to save money
  • People looking for something so they don't have to cook
Why?
  • It's a product for all ages - students won't want to cook & families might be looking for a cheap alternative for a night with good quality
What do they do?
  • Go to university
  • Go to work
  • Save money
Where do they go?
  • Cinema
  • Work
  • University
  • Bars/clubs
  • Parks
What do they buy?
  • Food
  • Drink & alcohol
  • Books
  • Rent
  • Music
  • Cinema tickets
What do they want to be?
  • Someone who's had a good quality meal at a decent price & is satisfied with it
Task:
Concept statement
Re-written brief
Initial development sheets - 3 contextual references
5 reasons why my response will win

Thursday, 31 October 2013

OUGD503 - Studio Brief 1: Session 1

  • Look for 5 briefs with a time limit within the module deadline - need to be 5 substantial briefs
What do I want to get out of this module?
  • Improve presentation skills/quality
  • Improve quality of concept proposals/ideas
  • Confidence in submitting to live briefs
  • Improving working with concepts & carrying it through
  • Work confidently with clients
  • Design work which has the possibility of being used commercially
  • To design a wide range of work & improve my skills in all aspects of design
  • Experience working on competition briefs/live briefs
  • Time management & discipline
  • Understanding realistic timescales
  • Effective professional communication
  • How not to get exploited & getting paid
  • Identify individual practices
  • Brief analysis
  • Creative compromise
  • Exposure
  • Portfolio development
  • Contacts & opportunities
Why do I think live/competition briefs will be useful?
  • Experience working for something real
  • Experience working for a client & with client vision
  • Work on briefs that you wouldn't have necessarily done before/areas of design you haven't had so much experience in
  • Potential to gain exposure & get work from it
  • Cash prize
  • Improve portfolio
  • Improve professional design skills
  • Challenge of a professional brief
  • Commitment to being more than just a student
  • Developing clearer/more effective working practice
  • Real world benchmarking
  • Contacts
  • Professional feedback
  • Professional experience
Why have I chosen the briefs?
  • different range of outcomes for each & a range of problems
  • Possible placement opportunities
  • Exposure
  • Range of skills needed
  • Personal interest/interest in the content
  • Where my strengths lie
  • Short & simple
  • Free to enter
  • Prize
  • Creative freedom/scope
YCN brief - LEGO
  • What is the problem?
Brand confusion - consumers are thinking that competitors products are lego
  • What is the brief asking you to do about it?
A promotional campaign showing lego and what is good about it/the differences between its products and those of the competitors
  • What is the brief trying to achieve?
A clear campaign so consumers know what products are lego and what products are not. A rejuvenated brand identity.
  • Who will benefit?
Lego & the children.
  • What is the message?
Lego is the best company in the market and makes high end, good quality products.
  • Who is the audience?
Parents of young children.
  • How will the message be delivered?
Visual campaign.
  • Can you foresee any problems with it?
Outcomes aren't specific.

Task: Identify a brief with a substantial scope for development and answer the following:
  • Why have I chosen it?
  • What do I want to make?
  • What do I need to make?
  • What do I want to get out of it?
Also answer the questions above and begin initial concepts/ideas.

Chosen brief:
YCN competition brief - Domino's Pizza
Create a campaign that will reassert Domino's ownership of Tuesdays in the pizza takeaway category.
  • Why have I chosen it?
The creative challenge was one that I am quite interested in and I thought this brief was much more open and creative than some of the other briefs I could have chosen.
  • What do I want to make?
A series of large scale posters.
  • What do I need to make?
A campaign using any specific medium, or a combination of media that will best connect with the audience in the times and places they will be most receptive to it.
  • What do I want to get out of it?
I want to be able to come up with an initial concept and stick with it throughout the whole project. I want to do something creative and not just the same old thing, something different from my usual practice.
  • What is the problem?
Consumers are overlooking Domino's 'Two for Tuesday's' offer.
  • What is the brief asking you to do about it?
Create a visual campaign to get Domino's ownership of Tuesday's.
  • What is the brief trying to achieve?
A clear creative campaign that shows consumers that Domino's is there and is doing this offer every Tuesday.
  • Who will benefit?
Domino's & the consumer
  • What is the message?
Tuesday is Domino's pizza takeaway night.
  • Who is the audience?
18 - 34 year olds of both sexes, many of whom are students
  • How will the message be delivered?
In the form of a visual campaign over a variety of media, or just one specific medium.
  • Can you foresee any problems with it?
There is no specificity to the brief. It is asking to rejuvenate the 'Two for Tuesdays' offer, but not giving any indication into how.

Wednesday, 30 October 2013

OUGD503 - Studio Brief 1: Preparatory Task 1


Task: Look into Live briefs and find 5 that I would like to enter
1 - Design a 7" vinyl for Keane
I have chosen this brief because I have a big interest in music and music artwork. Working on something like this for a very well known band is an opportunity that I didn't want to pass up. It is also quite an open brief with freedom which will allow me to be more creative than other briefs would.

2 - Design Lyric Artwork for The Royal Concept

I decided to choose this brief because of it's emphasis on using typography. Typography is something I am more comfortable using over image, and I think choose briefs like this will work to my advantage. It is also an open brief, only asking for a small amount, so I will be able to be creative.

3 - Design new logo for Glacier Coffee Roasters

I have chosen this brief because it is in branding and identity and this is something that I would like to improve my skills on as I feel I haven't done much in this area and there is a chance to make myself a more rounded graphic designer.

4 - Typoday poster design

I have decided to do this brief because it is a purely typographical brief, with an interesting twist to it which will need a lot of thought and work put into it. A couple of the briefs I have chosen are short, small ones, so having a larger, longer one is something that I can spend time on and develop.

5 - Tiger Print Card Design

I have chosen this brief because it seems like it is quite a fun, playful brief which will be quite relaxed. It also gives me the chance to work commercially as the winning design will be sold in M&S.

Monday, 4 February 2013

OUGD404 - Study Task 4: A Study of Colour

Itten's Colour Contrasts

Experiment 1: Contrast of Tone
As the black got easier to read, the white got harder to read. 
Mid-tone they were both as readable as each other.
White easiest to read out of the two.

Experiment 2 & 3: Contrast of Hue
Black & white just as easy to read as each other. 
Same distance from red on the colour wheel so readability isn't affected by hue.
More purple type is easier to read. 
Makes the red seem lighter than it is.
Orange/red makes the red seem darker. 
Is very hard to read. Very little contrast.
Purple text is easy to read. Contrast is high. 
Vibrance makes it hard to look at for so long.
Orange is readable, but not well. 
Red makes the text seem very dull and makes it fade against it. Contrast is low.
Both as easy to read as each other. 
Both stand out against the red easily as the contrast of hue is high.
Yellow stands out more as it is brighter.
Both are readable, but hurt the eyes. 
Both have simultaneous contrast, making it hard to look for so long. 
Blue is easier as green is the perceptual opposite of red.
Both are readable the same amount. 
Both have simultaneous contrast and are as equally hard to look at.
Light blue stands out against the red a lot more here, is a lot more readable. 
Red gives the blue a slight glow around the edges.
Green fades against the red, makes it less readable. Hard to look at.
Pink is almost impossible to read. Very close to the red so it disappears amongst it.
Low contrast of hue.
Purple is very easy to read.
Lighter green is definitely easier to read.
Darker green has simultaneous contrast and makes it hard to look at.
Yellow very easy to read, whereas the yellow/orange fades against the red.

Overall, the darker coloured pieces of card make the lighter ones stand out a lot more.
Purple vs Green & Green vs blue seem to have no effect on each other. Both sit evenly.
Green card seems to stand out the most against the other colours.

Experiment 4: Contrast of Saturation
Overall the more vibrant pieces of card make the lighter ones seem a lot duller and desaturated, when separately they are just light coloured card and nowhere near dull or desaturated. Red & Blue show the biggest desaturation. Green doesn't seem to be as effected as the rest, & purple is the same.

Experiment 5, 6, 7: Contrast of Extension
More blue or more red doesn't seem to make a difference.
Both work well.
Not a huge difference.
Red works better on the blue. Makes the blue fade out a bit, makes the red more visible.
Whereas the red takes over a little in the second. A bit too overpowering for the blue.
Once again the red on blue works better. Seems an even match.
The amount of blue helps bring it out a bit more against the red, however the red is still overpowering.
Each strip of red stands out against the blue, including the one on it's own.
Second seems like a good even spread of red & blue.
Both seem at an even level to one another.

Green with a bit of red works better. Red is too overpowering otherwise.
Red on green stands out the most.
Green on red is harder to look at.
A even spread of each. The red on green spread out seems to make it a little harder to look at.
The green spread out on the read makes it very easy to look at.
Once again, the red on green is harder to look at. Simultaneous contrast happening here.
Green spread across the red makes the whole image calmer and easy to look at.
Single strip of red is a lot easier to look at than the five strips together.
Red is too overpowering on the second, makes the green fade away completely.

Orange is overpowering, so second is better to look at.
Single strip of orange is easier to look at.
Blue strip on orange disappears amongst the vibrance of the orange.
Strips are harder to look at than the block of orange. They take attention off the blue completely, whereas the block is more even against it.
Blue strips are hard to look at, overpowered by the orange. Simultaneous contrast happening.
Single strip of orange against the blue is the easier to look at. Orange completely overpowers the blue in all four aside from that one strip, which is even against the blue.

Experiment 8: Contrast of Temperature
Separately the coloured squares seem completely different colours. 
Together they merge. Makes the red look very purple, as well as the darker blue.
Red looks more brown in image 5. When individual in image 3, it looks more red/pink.
Purple square over the red makes it seem very hot as it is the mid tone.
Does the same with the blue, making it look very cool.
Mid tone colours make the end colours more vibrant, seem warmer/colder.

Experiment 9: Complementary Contrast
Bright blue on brown is hardest to look at. As well as orange on purple & purple on green. Simultaneous contrast happens here.
These make orange on blue & red on blue seem fine to look at when these are contrasting colours.
White on black is also quite hard to look at.
Three colours on blue is easier to look at than on purple. Yellow & red are hard to look at on purple. Blue just fades against it.

Experiment 10: Simultaneous Contrast
Pink & bright green have the most effect & are the hardest to look at.
Darker colours on grey are easier to look at than the lighter colours.
Orange has no effect at all compare to the other nine colours.