OUGD503 - Studio Brief 1: Session 2

 The first thing we did was talk through our briefs in groups of four, talking about what we have to do, the audience and the mandatory requirements to complete the brief.
After this we were then given questions to complete for our brief:

What are the 5 most important words?

1. Campaign
2. Brand guidelines
3. Reinvigorate
4. Students
5. Attention-grabbing

What are the 5 most important considerations?

1. Audience
2. Brand Identity & ethos
3. Claiming back Tuesdays
4. Campaign which will be noticed & grabs attention
5. Tone of voice

What are 5 related products?

1. Pizza
2. Takeaway
3. Garlic bread
4. Movies
5. Chicken

What are 5 related places?

1. Home
2. America
3. Italy
4. Cinema
5. Family table

After doing this, we swapped our briefs with someone else to answer those questions for their brief. I swapped mine with Charlie. The brief was the D&AD National Trust.

What are the 5 most important words?

1. Nature
2. Modern
3. Campaign
4. Young People
5. Reconnect

What are the 5 most important considerations?

1. Relevance
2. Audience
3. Reconnect
4. Keeping true to the brand
5. Media & delivery

What are 5 related products?

1. Maps/guides
2. Old objects
3. Picnic food
4. Flowers
5. Leaflets

What are 5 related places?

1. Parks
2. Gardens
3. Stately homes
4. Care homes
5. Forests/areas with trees

Charlie's answers for my brief:
What are the 5 most important words?

1. Ownership
2. Reinvigorate
3. Attention-grabbing
4. Locally
5. Differentiate

What are the 5 most important considerations?

1. Market
2. Interchangeable campaign
3. Differentiation
4. Audience
5. Brand Identity

What are 5 related products?

1. Pizza
2. Dominoes
3. Take away chains
4. Orange Wednesdays
5. Home deliveries

What are 5 related places?

1. Pizza Hut
2. Papa Johns
3. Homes
4. Italy
5. Dining room table

We discussed these with each other and found we both had quite similar answers with a couple of differences.

Who is the audience?

• Students - 18-34 yr olds

Who should the audience be?

• Young students
• Families

Who could the audience be?

• Families
• Students
• Groups of friends
• Teenagers
• People looking to save money
• People looking for something so they don't have to cook

Why?

• It's a product for all ages - students won't want to cook & families might be looking for a cheap alternative for a night with good quality

What do they do?

• Go to university
• Go to work
• Save money

Where do they go?

• Cinema
• Work
• University
• Bars/clubs
• Parks

What do they buy?

• Food
• Drink & alcohol
• Books
• Rent
• Music
• Cinema tickets

What do they want to be?

• Someone who's had a good quality meal at a decent price & is satisfied with it

Task:

Concept statement

Re-written brief

Initial development sheets - 3 contextual references

5 reasons why my response will win