OUGD503 - Studio Brief 1: Competition Brief 2: Pickled Pelican

Pickled Pelican - Food Label
Brief:
Gourmet range of REAL jams, relishes,candies cookies etc
Rustic slightly vintage old school needs to suit a variety of bottles happy to change the pelican to fit with this image

My response:

This brief is obviously very short, which made it really very open with not much of an idea of what the contestant holder actually wanted.

From the brief I created the following response:

The contest holder added a note asking for a stamp to be created too, so I created that along wit the label design.

My entry entered

I was given the following feedback from the contest holder for my design:

From this I did what they asked, which wasn't exactly what I wanted to do, but if it's what the client wants then it has to be done.

I created the following response:

I also created a second design which was the same but with a smaller height.

The contest holder preferred the second design, giving the following feedback:

From this I did the following changes:

Designs entered 

From the last one entered I was given 5 points of feedback:

I carried out these changes:

I was given the following feedback:

This was a little bit annoying because the feedback was the opposite of what she had asked for previously, so it felt a bit like going in circles.

I carried out the changes she wanted and made the following:

After this I was given a further amount of changes to do:

I carried these out:

Final design

After all of that I was awarded the winner of the contest.

Once I had done this I had to hand over the files and agree to the terms & conditions.

Initially I entered this brief because there weren't many designs entered, and the ones that were weren't exactly spectacular so I thought I was in for a good chance of winning it.

It was also a chance to work from a brief which was very brief to say the least, and was clear that the contest holder didn't really have much of a clear idea of what they wanted.

This brief also gave me the insight into how a client might want something that I, as a designer, will think is completely awful and make me wonder how on earth they could possibly want that as a design for their products. I personally still stand by my original design, but I suppose at the end of the day I won the competition and the money so I can't complain so much.