OUGD504 - Design For Print & Web: Studio Sessions

Studio Session 1 - 27.11.13
For the beginning of this brief we were given ISTD brief packs from 2009, 2010 & 2011 and told to choose three briefs that we would consider doing to bring to the session.

Three chosen briefs:

The first thing we did in the session was read through the three briefs and highlight the words/phrases that initially drew us to the brief.

After a discussion on these, we were told to choose the one we wanted to work with for the brief. I chose 'Mutton Quad' - branding a typographically themed restaurant.
I found that out of the three that this was the one which appealed to me the most. It was the brief I initially thought I would do out of the three and doing this first bit of the session made that even clearer to me.
For the second part of the session we were given a series of questions to answer about our brief, essentially dissecting it and seeing what it all really was about and what we needed to do to fulfil it.

5 problems in the brief to solve & why?

1. Create a concept for a typographically themed restaurant
2. Integrate the type theme through everything
3. Define audience & target market
4. Define the environment & type of restaurant through design
5. Language & food to be define by design

5 facts about subject & content

1. Branding for a restaurant
2. Typographically themed
3. Designer chooses target market
4. No clear indication into what type of restaurant
5. No clear indication into what needs to be created

5 facts about the audience

1. People who go to restaurants
2. People who have an interest in food
3. People who can pay - disposable income
4. Local interest
5. Broad age range

What do I want to communicate?

1. Strong brand/theme of restaurant
2. Good quality food
3. Contemporary food & theme
4. The price range/luxury of restaurant
5. Typography can be manipulated & interpreted into food/restaurant

Things I don't know about this brief

1. Audience
2. Type of restaurant
3. Required outcomes
4. Tone of voice & language
5. How much type to include - how much integration
6. Reason for restaurant
7. Location
8. The food served
9. Colour schemes - type/font choices
10. Single restaurant or a chain?

After doing these questions we were given a blank brief and told to fill it in as specifically as we could with what we wanted to do in this brief. At this point I didn't feel comfortable enough with a concept to fill it in, so did a brain storm instead.

It is just a brief look into the brief as a whole, my general ideas at this point and everything I could potentially include while designing. I decided immediately that I would be working in print & putting in a proposal for web as I thought this was the most suited to the brief and that one I feel a lot more comfortable doing.

My overall feeling for this brief is that I wanted to do a contemporary restaurant with very clean cut design, perhaps only using one or two colours. It will be aimed at young professionals, and I wanted to incorporate a type-themed name and build on the concept from there. My initial thoughts is to do a luxury restaurant.

After brainstorming & getting a general idea I filled in the blank brief sheet.