The title for this brief our group got given was 5 a Day. We started by writing down the things that we associate with 5 a day. The obvious ones were fruit & veg, Exercise and mainly ideas to do with health.
To get a better understanding of 5 a Day, we wanted to research into the origin of the phrase; see if it was a cultural thing, something the government made up, and if there were any countries who did not use the saying.
- 5 A Day is the name of a number of programs in countries such as the USA, the United Kingdom and Germany, to encourage the consumption of at least five portions of fruit and vegetables each day, following a recommendation by the World Health Organisation that individuals consume at least 400g of vegetables daily.
- The programme was introduced by the UK Department of Health in the winter of 2002-2003, and received some adverse media attention because of the high and rising costs of fresh fruit and vegetables. After ten years, research suggested that few people were meeting the target.
- The campaign has come under criticism from Channel 4 because of government failure to prevent the food industry from making misleading claims that their products constitute part of a five a day.
- The Government recommends an intake of at least five portions of fruit or vegetables per person per day to help reduce the risk of some cancers, heart disease and many other chronic conditions.
This was not an area we wanted to go into, so decided to look at things that we do 5 times a day instead. The main thing was social networking, so we wrote a list of all the social networking ways, and what you could do on the main ones which were: Mobile, Tumblr, Facebook, Twitter & Instagram.
After compiling this list, we started looking at the good & bad things of social networking, in general, and then more specific into the main ones.
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