OUGD503 - Studio Brief 1: Main Competition Brief: Domino's Final Crit

For this final crit we were asked to create five boards for our competition brief. We were also asked to bring any collateral we had to go along with it.
Boards:

We were then put into groups of six and split into pairs. We then were told to choose two other people in the group and go crit their work. We were given about an hour and a half to do this. I paired up with Anna, and we gave feedback to Sarah & Charlie.
Grace & Joe gave feedback for my work.

Comment on the effectiveness of the product/proposal in relation to the original brief
Strengths
Appeals to the target audience - youthful and current
Attention grabbing - campaign sticks in your head because it is offensive
Weaknesses
Tone the offensiveness down or focus the offence on everyone else but the individual, e.g. 'you're awesome because you do two for tuesdays. everyone else is a sad loner' etc.

Comment on the appropriateness of the response to the identified audience and/or context
Strengths
Young people don't get as easily offensive so it works
Weaknesses
Older people might be offended or not understand

Comment on the visual quality of the final resolution
Strengths
Very striking, eye catching aesthetic.
Very clear and crisp
In line with Domino's identity bus is extended well.
Like the use of pattern & line

Weaknesses
Strap line below banner on A5 flyer too small to read.

Comment on the quality/effectiveness of the presentation of the product/proposal
Strengths
Good Aesthetic & layout of boards
Good visual elements

Weaknesses
Understanding the concept was difficult - not obvious straight away. A bit more written explanation would be good.
A bit more written explanation would be good.
Also no explanation of audience & relation to concept

General comment on work presented 
Pretty awesome
Tone down offence or direct it at everyone else but the individual - make that obvious

Overall the feedback was generally positive, with some suggestions that are very helpful. The main issue that they had with my brief response was that I didn't indicate my audience on the boards created, which in turn made it hard for them to generally judge whether the response was appropriate.
I have also taken into consideration what they have said about how offensive it is and maybe toning it down a little.