For this crit we were put into groups of five and given a couple of hours to talk through our briefs. The main aim of this crit was to make sure that the concepts and our responses made sense and were appropriate to the brief, as well as enough design ambition and scope.
I prepared the following design boards to show my proposal.
Feedback on the concept was positive as it wasn't a typical take on advertising the brand, more of an anti-advertising but still working to promote the deal. The focus on printed advertisements was agreed that it is the right direction for the type of design/concept I have, and it was suggested that I could experiment further with the digital side of the campaign.
After this crit we were told the final crit was in two weeks time where we would need 5 final design boards representing our responses in the best way possible.
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