OUGD404 - Semiotics

• Sign
• Symbol
• Signifier

EXAMPLE - Apple Logo 

• SYMBOLISES an apple
• SIGN for apple mac computers
• SIGNIFIES quality, creativity, lifestyle

Type as Image

• Looking at letter forms & use of letterforms as image
• Image
• Hierarchies and readability
• Body copy and layout

Recognise that type & image work in exactly the same way - they have the same principles.

From the 24 letters we brought in, we started to change the weights of the lines in them using tracing paper. First we used pencil, and then moved onto using pen.

24 Letters

Increasing the stem weight on one side

Large bowl, regular, small bowl

Boldest & Lightest

Stem light & bowl small

Light bowl & bold stem

Things I would do differently:

• Bring the correct equipment - french curve should be invested in
• Learn the anatomy of type - it will make it easier for me to be able to understand what to do