For today's crit I made five design boards for Daisy and I showing the brief and our responses.
An immediate issue with these boards was that we were told the feedback was going to purely be on the boards and not the actual work. I had designed these boards to display the content, not to be final submission boards so immediately knew the feedback we got wouldn't be brilliant, especially because they were being reviewed by people who knew nothing about the brief and our response.
Feedback:
Overall the feedback wasn't too great, and this was expected. However a few of the comments on the second sheet were a little harsh and a bit unintelligent. One comment says we need to give more information on the scale and format of advertisements, but there is a clear situational image of an advertisement showing scale, format and placement. Another comment was that we need some consistent weights in our type. All the type has been done to be the exact same size and weight throughout, so this is an irrelevant comment. Another comment was made on the fact that it wasn't clear who the audience is, however on the first page there is a written explanation stating that these messages will be placed inside the Oasis store primarily, with the clear audience of their customers. Another comment is that we haven't shown one of the messages. As these were design boards, we didn't feel it was necessary to show all the work as it is all proposals and all very similar so it seemed like a waste of space to put these on when there were other deliverables that needed to be shown.
The feedback on the first sheet was definitely more constructive and was actually positive in some areas, whereas the second wasn't positive at all and seemed like it hadn't been done with much look into what was actually on the boards.
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