The Top 10 NBA Players Of All Time - Exhibition
Concept/Proposition
To create an exhibition showing the top 10 NBA players of all time, situated in somewhere important to the sport, and showing a wide range of content relating to these 10 players.
The main focus will be Editorial & Publishing, in the form of the exhibition book, which is purchasable at the exhibition by visitors.
The secondary focus will be Promotion & Retail. A range of promotional materials in different formats and sizes, such as large scale posters, flyers & a web-based solution.
On top of these two focuses, there will be an obvious focus into the Branding & Identity of the exhibition.
Considerations
- Where will this exhibition take place?
- Who would most like to see this exhibition?
- What sort of content needs to be in the exhibition?
- How much of the exhibition content do I need to know to create the outcomes?
Background
The NBA has been around for almost 65 years, and from that there have been a number of stand out superstars who have emerged for their talent in the sport, and their continuous support from fans. Celebrating 10 of these players will be a way to mark the NBA's achievement of 65 years, and show the public some of the stars, past and present from this sport.
Target Audience
- Americans
- People who are interested in basketball/NBA
- Tourists?
Tone of Voice
- Informative
- Formal
- Friendly
Mandatory Requirements
- Consistent blog posts detailing the progress through this brief
- A body of research showing how conclusions have been decided upon
- Mock ups/tests if needed
- Considerations to stock, size, format etc.
- Design boards
- Photographed products
Deliverables
- Brand Guidelines - detailing the logo, colours, type, image, layout etc.
- Editorial material - Exhibition book, in-exhibition reading material
- Promotional material - posters, flyers, invitations, handouts
- Proposals - website/app, way finding, large scale promotional materials, signage
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