OUGD503 - Studio Brief 2: Session 3

This session was split into two halves. The first half was a crit in small groups where we talk through the progress in our collaborative project and get spoken feedback.

In preparation for this I made a few quick design boards to quickly show our progress and be a visual aid to our presentation.

Initial feedback was that there was an agreement that the general aesthetic we had gone for was strong and they all liked the digital watercolour effect. It was also said that we should try incorporating the green like we had planned to, as without it everything might look a bit bland and the same. It was also said that maybe we could experiment with the watercolour effect so there was a bigger variety of tones and white throughout it. In contrast to this they also said that perhaps the bold text would be better a little bit thinner.

After this, in our pairs we swapped our briefs around and had to fill in a sheet, answering questions on the brief given. Daisy and I were given Sam & Mel's Morrison's YCN brief.
In this sheet we answered questions on where the strengths and weaknesses were in their concept/idea and in their design direction. After this the questions were about how we would take on this brief from this point and improve it.

We found that doing this sheet was quite hard, mainly because it is a very hard brief to get a solution to. It is more about store concept & technological innovation in making the shopping experience more efficient. We decided that the idea they had come up with was creative and well thought through, making it hard for us to give a lot of suggestions into how this could be improved or expanded.

Caitlin & Sarah were given our brief and filled in the sheet for us.

The written feedback was pretty similar to the spoken feedback we were given before, with some suggestions in how to make our concept stronger. We found that this feedback was helpful and had some good points into what needs to be improved and what we should keep going with.

After this feedback we have decided to continue on with our progress and meet up in a couple of days time to start to put everything together.